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Home How does Instore Radio work?

How does Instore Radio work?

There are lots of different version of Instore Radio, many of which are tailor made for each client and situation.

We will first discuss your needs so that we understand exactly what you need from the system, which is totally up (or down) gradeable depending on your changing needs.

We will firstly compile a choice of music for you to decide upon which can vary depending on the time of day, day of week and can even be seasonable so no need to worry about what music is being played in your business as you will have already chosen it. Music, unless specified, will play randomly from the chosen selection.


Announcements can be timed (at specific times of the day/week/month), can be played randomly or a combination of both. For example, have ‘special offers’ played at random times of the day, every 30 minutes but a timed announcement 15 minutes before your store is closing. This is totally programmable, so you decide! Announcements can be changed as often or as little as you require and this will depend on which option of Instore Radio you take out. All announcements/adverts are recorded in a professional studio by professional voiceover artists.

We will supply and install all the equipment necessary to connect directly to your existing stores PA system. If you do not currently have a PA system in your store/venue, we will be happy to discuss this and quote to carry out the complete installation for you.

All music, announcements, content, etc… is located on our servers and is sent to you via the Internet which you receive via your broadband connection. In some cases, depending on the option you choose, local copies will be sent to your local machine in the unlikely case of a failure with the broadband connection.

ComputerRepairTechnical bits
Technically, how does it work? We install a machine in your premises that connects to your existing PA system and will play audio that is being sent from a server machine located in our premises. We load the server up with the music, adverts and announcements that you request and then send the signal to the machine in your store via a broadband connection. If you have more than one store, the server sends the same signal to each store so all stores play the same content (though if you require, we can arrange for different content to be sent to different stores). In most cases we will be able to use your existing broadband connection although we will need to speak to your network administrator to discuss the requirements.

You can also download our brochure here.

More questions? Try our FAQ page, see if the answer is there. If not, please use our contact us form here.